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Web Survey Bibliography

Title Using Non-Probability Samples for Confusion Surveys - Mall Intercepts and the Internet
Source Survey Practice, October, 2009
Year 2009
Access date 26.11.2009
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Abstract

In certain litigation surveys, it is necessary to create two groups of respondents by random assignment, and to show the groups different products to test for trademark infringement claims.  Cost and timing considerations make it infeasible to use probability samples, and surveys are often taken among respondents recruited in shopping malls or on web survey panels.  This paper compares the characteristics of the recruits likely to be obtained by these two approaches and discusses their potential for creating useful data.

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Year of publication2009
Bibliographic typeJournal article
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Web survey bibliography - Survey Practice (65)

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